Concha y Toro - Marques de Casa Concha
Targeting - Wine enthusiasts, connoisseurs, and those who appreciate premium wines with a focus on craftsmanship and heritage.
Core Theme of the Campaign -
An intriguing aspect is the blend of tradition and innovation, where the campaign not only honors the rich history of winemaking but also presents Marques de Casa Concha wines as contemporary expressions of sophistication.
About the
Campaign -
The Marques de Casa Concha campaign by Concha y Toro is a celebration of excellence in winemaking, showcasing the premium and refined qualities of the Marques de Casa Concha wine collection.
Formula applied by the Campaign to elicit customer action -
The campaign's spotlight is on the meticulous craftsmanship and heritage behind Marques de Casa Concha wines, emphasizing their distinction and the artistry involved in their production.
Business Title
A Look at
the Campaign
1. Heritage Celebration: The campaign begins by celebrating the rich heritage of Marques de Casa Concha, highlighting the winery's history and commitment to crafting exceptional wines.
2. Vineyard Terroir: It delves into the unique terroir of Concha y Toro's vineyards, emphasizing how the distinct climate and soil contribute to the exceptional quality and character of Marques de Casa Concha wines.
3. Winemaking Craftsmanship: The craftsmanship of winemaking takes center stage, showcasing the meticulous process from vine to bottle, reflecting the dedication and expertise invested in each bottle.
4. Wine Collection Showcase: The campaign introduces and showcases the Marques de Casa Concha wine collection, unveiling the diverse varietals and expressing the range of flavors and aromas they offer.
5. Tasting Experience: Emphasizing the sensory experience, the campaign encourages consumers to indulge in the tasting journey, appreciating the nuanced and complex profiles that make Marques de Casa Concha wines stand out.
6. Contemporary Elegance: While rooted in tradition, the campaign also presents Marques de Casa Concha wines as symbols of contemporary elegance, suitable for modern occasions and discerning palates.
7. Limited Editions and Releases: It may highlight any limited editions or special releases within the Marques de Casa Concha collection, creating a sense of exclusivity and desirability among wine enthusiasts.
8. Global Appeal: The campaign positions Marques de Casa Concha as a globally recognized and celebrated wine brand, illustrating its appeal to an international audience seeking premium wine experiences.
9. Brand Storytelling: Through compelling storytelling, the campaign weaves narratives around the brand, the winemakers, and the vineyards, fostering a connection between consumers and the essence of Marques de Casa Concha.
10. Digital Engagement: Leveraging digital platforms, the campaign may involve interactive elements, virtual tastings, and social media engagement to reach a broad audience and create a community of Marques de Casa Concha enthusiasts.