1. Campaign Vision: "To Stand and Be Still" articulates a compelling vision, emphasizing the enduring impact of philanthropy on Columbia's arts and sciences programs, shaping the future of education and knowledge.

2. Goals and Priorities: The campaign outlines ambitious goals, encompassing scholarship endowments, faculty support, research initiatives, and the enhancement of facilities, aligning with Columbia's commitment to academic excellence.

3. Innovation in the Arts: A central theme is the promotion of innovation in the arts, supporting groundbreaking projects and initiatives that push the boundaries of creativity and contribute to the cultural fabric of society.

4. Scientific Advancements: The campaign spotlights scientific advancements, showcasing Columbia's role in pioneering research that addresses complex global challenges, from climate change to public health.

5. Humanities and Social Sciences: With a holistic approach, the campaign supports the humanities and social sciences, reinforcing the importance of diverse perspectives and critical thinking in shaping a well-rounded education.

6. Student Scholarships: A significant focus is on providing scholarships, ensuring that students have access to transformative educational experiences that empower them to become leaders in their respective fields.

7. Faculty Excellence: The campaign recognizes the pivotal role of faculty, aiming to attract and retain top-tier scholars who drive innovation, mentor students, and contribute to the intellectual vibrancy of Columbia's community.

8. Engagement Opportunities: Donors are offered meaningful engagement opportunities, from named scholarships to participation in events, fostering a sense of community and shared commitment to the arts and sciences.

9. Communication and Transparency: Transparent communication is key, with regular updates through various channels such as newsletters, events, and digital platforms to keep supporters informed about the impact of their contributions.