Citroën - Citroën ë-C3 Campaign
The target audience includes environmentally conscious urban professionals and young drivers who are interested in adopting electric vehicles. It also appeals to individuals looking for a stylish, tech-savvy car that aligns with modern, sustainable living.
Core Theme of the Campaign -
An interesting aspect of the campaign is its emphasis on the electric vehicle’s role in transforming city mobility. It highlights not only the car’s eco-friendly benefits but also how it fits seamlessly into the modern urban lifestyle, making it a compelling option for city dwellers.
About the
Campaign -
The "Citroën ë-C3" campaign introduces Citroën’s new electric vehicle, the ë-C3, showcasing its modern design and innovative features. The campaign focuses on the car’s eco-friendly attributes and urban versatility, targeting a new generation of drivers who are interested in sustainable and smart mobility solutions.
Formula applied by the Campaign to elicit customer action -
The highlight of the campaign is its focus on the ë-C3’s stylish design and advanced features, set against vibrant, urban backdrops. The visuals are dynamic and emphasize the car’s sleek lines and modern technology, portraying it as a cutting-edge choice for eco-conscious urbanites.
A Look at the Campaign
The campaign showcases the Citroën ë-C3’s modern design and electric capabilities through vibrant, urban imagery.
It emphasizes the car’s eco-friendly nature and suitability for city driving.
The visuals are dynamic and stylish, highlighting the vehicle’s sleek design and advanced features.
The messaging focuses on the benefits of driving an electric car in an urban environment, such as reduced emissions and modern technology.
The campaign portrays the ë-C3 as a smart and trendy choice for the new generation of drivers.
It taps into the growing trend of sustainability and smart mobility, positioning the ë-C3 as a forward-thinking vehicle.
The car is depicted as enhancing the urban lifestyle, fitting seamlessly into the modern cityscape.
Overall, the campaign conveys a sense of innovation and sophistication, aligning with the brand’s commitment to cutting-edge technology and design.