Citizen - Better Starts Now
Targeting - Individuals who value the idea of continuous improvement, positive change, and aspire to make a meaningful impact in their lives and the world around them.
Core Theme of the Campaign -
An intriguing aspect is the campaign's focus on the continuous pursuit of improvement, urging individuals to recognize the potential for positive change in every moment and take small steps toward a better future.
About the
Campaign -
Citizen's "Better Starts Now" campaign is a call to action, inspiring individuals to embrace positive change and make meaningful contributions to create a better future.
Formula applied by the Campaign to elicit customer action -
The empowering message, emphasizing that the moment to initiate positive change is always present, encouraging wearers to start making a difference in the present.
Business Title
A Look at
the Campaign
1. Empowering Message: "Better Starts Now" encapsulates the empowering idea that the journey towards positive change begins in the present moment, urging individuals to take proactive steps.
2. Continuous Improvement: The campaign doesn't emphasize a specific endpoint but encourages a mindset of ongoing improvement, reinforcing the belief that positive change is a perpetual journey.
3. Timeless Relevance: With the phrase "Better Starts Now," the campaign communicates a timeless and universal message, suggesting that the opportunity for positive change is ever-present, irrespective of external factors.
4. Timepiece Symbolism: As Citizen is a watchmaker, the campaign cleverly incorporates the symbolism of timepieces, aligning the concept of continuous improvement with the precision and reliability associated with Citizen watches.
5. Inspirational Narratives: The campaign may feature inspirational stories of individuals who have embraced the "Better Starts Now" philosophy, demonstrating how small, intentional actions can lead to significant positive outcomes.
6. Sustainability Focus: Given the contemporary emphasis on sustainability, the campaign may highlight how making conscious choices in the present can contribute to a more sustainable and positive future.
7. Multichannel Approach: Citizen likely employs a multichannel strategy, utilizing digital platforms, social media, events, and partnerships to disseminate the campaign's message and engage a wide audience.
8. Community Engagement: "Better Starts Now" might foster a sense of community among individuals who resonate with the campaign, creating a space for shared stories, tips, and actions towards positive change.
9. Product Integration: The campaign may integrate specific Citizen products, showcasing how their timepieces serve as reminders of the continuous journey towards improvement and the brand's commitment to quality.