Choice Hotels - Our Business is You
Targeting - Individuals who value brands that prioritize community, essential workers, and a customer-first ethos.
Core Theme of the Campaign -
Choice Hotels takes an inspiring angle by featuring stories of everyday heroes, aligning the brand with positive and community-centric values.
About the
Campaign -
Choice Hotels' "Our Business is You" campaign celebrates everyday heroes, putting a spotlight on the contributions of essential workers and emphasizing a customer-centric approach to hospitality.
Formula applied by the Campaign to elicit customer action -
Shines by recognizing and honoring essential workers, showcasing their stories and contributions to highlight the brand's commitment to serving people beyond providing accommodations.
Business Title
A Look at
the Campaign
1. Celebrating Heroes: Recognizing and celebrating essential workers, portraying them as the true heroes of today's world.
2. Customer-Centric Focus: Emphasizing that the heart of Choice Hotels is its customers and their experiences.
3. Inspiring Narratives: Sharing inspiring narratives of individuals making a difference in their communities.
4. Diverse Perspectives: Showcasing a diverse range of stories to connect with a broad audience.
5. Brand Commitment: Demonstrating Choice Hotels' commitment to social responsibility and community impact.
6. Multichannel Approach: Implementing the campaign across various channels, including digital and traditional media.
7. Engaging Visuals: Using compelling visuals to evoke emotions and create a memorable campaign.
8. Interactive Elements: Incorporating interactive elements to encourage audience engagement.
9. Social Media Integration: Leveraging social media platforms to amplify the campaign's reach.
10. Long-Term Impact: Building a long-term connection with customers by aligning the brand with values that matter.