Chipotle - Water Cup Candle
Targeting - Chipotle enthusiasts, especially those familiar with the humor surrounding the 'water cup lemonade' phenomenon. The playful nature of the product suggests an appeal to a wide range of customers who enjoy the brand's creative approach.
Core Theme of the Campaign -
The campaign's standout feature was the creation of a scented candle mimicking the aroma of stolen lemonade. This playful nod to a common occurrence at Chipotle added a humorous and relatable element to the brand.
About the
Campaign -
Chipotle launched a unique Water Cup Candle, inspired by the humorous trend of customers 'accidentally' filling their water cups with lemonade. The candle, released in honor of National Lemonade Day, sold out quickly.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature was the creation of a scented candle mimicking the aroma of stolen lemonade. This playful nod to a common occurrence at Chipotle added a humorous and relatable element to the brand.
Business Title
A Look at
the Campaign
- Humorous Concept: Capitalizing on the trend of filling water cups with lemonade unintentionally.
- Scented Candle Release: Transforming the humorous situation into a scented candle available for purchase.
- Limited-Edition: Released in conjunction with National Lemonade Day, creating a sense of exclusivity.
- Fast Sell-Out: The unique and limited nature of the candle led to a quick sell-out.
- Consumer Engagement: Tapping into customer behavior for a relatable and engaging product.
- Brand Creativity: Demonstrating Chipotle's creative and playful approach to marketing.
- Celebration of Quirks: Celebrating the quirks and funny incidents associated with the Chipotle experience.
- Positive Brand Image: Reinforcing a positive brand image through a light-hearted and customer-centric campaign.