Chateau Ste. Michelle - Indian Wells
Targeting - Wine enthusiasts, connoisseurs, and individuals seeking high-quality wines with a regional identity, appreciating the nuanced flavors derived from the Indian Wells terroir.
Core Theme of the Campaign -
The campaign's focus on creating a sensory journey, inviting consumers to experience the essence of Indian Wells through the rich and diverse profiles of Chateau Ste. Michelle's wines.
About the
Campaign -
The Chateau Ste. Michelle Indian Wells campaign is a marketing initiative by the winery, showcasing the unique characteristics and quality of wines produced from the Indian Wells vineyard in Washington.
Formula applied by the Campaign to elicit customer action -
The campaign's spotlight is on the Indian Wells wines, emphasizing their exceptional quality, distinct flavors, and the influence of the unique terroir of the Indian Wells vineyard.
Business Title
A Look at
the Campaign
1. Indian Wells Terroir: The campaign starts by introducing the distinctive terroir of the Indian Wells vineyard, highlighting its role in shaping the flavor profile of the wines.
2. Wine Selection: It showcases a curated selection of wines produced from the Indian Wells vineyard, each with its unique characteristics, from bold reds to crisp whites.
3. Tasting Notes: The campaign provides detailed tasting notes, guiding consumers through a virtual tasting experience, describing the nuances of flavors and aromas present in Indian Wells wines.
4. Vineyard Story: A narrative unfolds, telling the story of the Indian Wells vineyard, its geographical features, and how these elements contribute to the grapes' development and, ultimately, the wine's exceptional quality.
5. Visual Storytelling: Rich visual content, including images of the vineyard, winemaking process, and the final bottled products, enhances the storytelling, creating a visually appealing and immersive experience.
6. Food Pairing Suggestions: To enhance the overall experience, the campaign offers food pairing suggestions, guiding consumers on how to complement the Indian Wells wines with different culinary delights.
7. Limited Edition Releases: The campaign may introduce limited edition releases or special vintages from Indian Wells, creating a sense of exclusivity and encouraging collectors to explore these unique offerings.
8. Engagement Opportunities: Interactive elements, such as virtual tastings, social media engagement, and user-generated content campaigns, encourage consumers to actively participate in and share their experiences with Indian Wells wines.
9. Retail and Online Presence: Information about where to find Indian Wells wines, both in retail stores and online, is provided, making it convenient for consumers to purchase and enjoy these distinctive wines.