CD Projekt Red - The Witcher 3: Wild Hunt - Go Your Way Trailer
Targeting - Gamers who appreciated rich storytelling, fantasy RPG elements, and immersive open-world experiences.
Core Theme of the Campaign -
The trailer adopted a unique approach by blending emotional storytelling with action sequences, providing a glimpse into the player's role as a monster hunter facing tough choices in a vast open world.
About the
Campaign -
CD Projekt Red's "The Witcher 3: Wild Hunt - Go Your Way" trailer campaign aimed to captivate audiences by showcasing the game's immersive narrative and stunning visuals, enticing players to embark on an epic journey.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature was the cinematic trailer, "Go Your Way," which skillfully portrayed the game's protagonist, Geralt of Rivia, navigating a morally complex world filled with monsters and intrigue.
Business Title
A Look at
the Campaign
1. The trailer starts with a powerful musical score, setting the tone for the game's emotional journey.
2. It skillfully weaves together snippets of key decisions, battles, and character interactions.
3. Emphasis on player agency is evident, showcasing the impact of choices on the narrative.
4. Visually stunning scenes of the game's expansive world and intricate details captivate the audience.
5. The trailer cleverly avoids major spoilers, maintaining an air of mystery around the storyline.
6. Narration by the protagonist, Geralt of Rivia, adds a personal touch, drawing players into his perspective.
7. The campaign builds anticipation by highlighting the game's critical acclaim and awards.
8. Social media engagement is encouraged, with fans sharing their own in-game choices using campaign hashtags.
9. Limited edition merchandise tie-ins are featured, enticing fans to further immerse themselves in The Witcher universe.
10. The campaign concludes with a compelling call-to-action, urging viewers to embark on their unique journey in The Witcher 3: Wild Hunt.