Cards Against Humanity's Black Friday Stunt
Targeting - Humor enthusiasts, those seeking unconventional marketing.
Core Theme of the Campaign -
Takes a satirical approach to consumerism and holiday shopping.
About the
Campaign -
Cards Against Humanity's unconventional Black Friday promotions, such as digging a hole.
Formula applied by the Campaign to elicit customer action -
Engages in humorous and unconventional marketing stunts on Black Friday.
Business Title
A Look at
the Campaign
Cards Against Humanity is known for its unconventional and often controversial marketing stunts, especially during the Black Friday shopping season. One of its most notable Black Friday stunts was the "Anti-Sale" or "Black Friday Hole" in 2016. Here's an explanation of this stunt:
Background:
Cards Against Humanity is a party game known for its irreverent and politically incorrect humor. The company has gained a reputation for its anti-establishment and satirical approach to marketing.
The Stunt:
In 2016, on Black Friday, a day known for massive sales and discounts, Cards Against Humanity decided to do the opposite. They launched the "Black Friday Hole" campaign. The premise was simple but absurd: the company created a live-stream video of a massive hole being dug in the ground, with no explanation or purpose.
Website and Donation: Cards Against Humanity set up a dedicated website for the stunt, inviting people to watch the live stream of the hole being dug. They also had a donation system where viewers could contribute money to "keep the hole going." The more money that was donated, the longer they would continue digging the hole.
Absurdity and Commentary: The stunt was intentionally absurd and nonsensical, and it provided commentary on the rampant consumerism associated with Black Friday. While other companies were offering discounts and promotions to encourage spending, Cards Against Humanity was literally "throwing money in a hole" with no tangible benefit.
Social Media Buzz: The stunt generated significant attention on social media and in the news. People were both amused and puzzled by the bizarre spectacle, and many shared the live stream and discussed it online.
Limited-Edition Prizes: As a part of the campaign, Cards Against Humanity offered limited-edition merchandise related to the hole, such as stickers and certificates. These items became sought-after collectibles among fans.
Duration and Conclusion: The live stream continued for several days, depending on the amount of money donated. Ultimately, Cards Against Humanity filled in the hole and concluded the stunt.
Statement on Consumerism: The Black Friday Hole stunt served as a satirical critique of consumerism and the frenzied shopping associated with Black Friday. It encouraged people to question the value of their purchases and the hype around the holiday shopping season.
In summary, Cards Against Humanity's "Black Friday Hole" stunt was a satirical and attention-grabbing campaign that subverted the traditional consumerist expectations of Black Friday. It used absurdity and humor to make a commentary on excessive consumerism and generated significant buzz and conversation both online and offline.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
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Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
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BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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