Campo Viejo - Tempranillo Art Series
Targeting - Wine enthusiasts, art lovers, and those who appreciate the intersection of creativity and craftsmanship in both wine and visual arts.
Core Theme of the Campaign -
An intriguing aspect is how Campo Viejo transcends traditional wine marketing by turning the bottle into a piece of art, inviting consumers to appreciate the wine not only for its taste but also for its aesthetic appeal.
About the
Campaign -
Campo Viejo's Tempranillo Art Series campaign is a vibrant celebration that merges the worlds of wine and art, featuring limited-edition labels adorned with captivating artworks inspired by the rich and expressive Tempranillo wine.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature is the fusion of wine and art, transforming each bottle of Tempranillo into a canvas that tells a visual story, adding an extra layer of creativity to the wine-drinking experience.
Business Title
A Look at
the Campaign
1. Limited-Edition Artwork: Campo Viejo introduces a series of limited-edition Tempranillo bottles, each featuring unique and eye-catching artwork. These labels are not just labels; they're miniature art pieces.
2. Celebrating Tempranillo: The campaign celebrates the Tempranillo wine, known for its rich and expressive flavors. The bottle becomes a canvas, mirroring the vibrancy and complexity found within the wine itself.
3. Diverse Artistic Expressions: The artwork on each bottle represents diverse artistic expressions, providing a platform for artists to showcase their creativity and offering consumers a visual feast with every purchase.
4. Storytelling Through Art: Each label tells a story, capturing the essence of the Tempranillo and the artist's interpretation. It transforms the act of opening a bottle into an engaging and visually stimulating experience.
5. Collector's Edition Feel: With limited editions, the campaign creates a collector's edition feel, encouraging consumers to not only enjoy the wine but also to collect and appreciate the unique art on each bottle.
6. Social Media Engagement: Campo Viejo leverages social media to engage with consumers, encouraging them to share their experiences with the Tempranillo Art Series. User-generated content becomes a part of the campaign's narrative.
7. Art and Wine Pairing Events: The campaign may include events that celebrate the fusion of art and wine, bringing together enthusiasts for tastings, art exhibitions, and discussions about the creative process behind each label.
8. Retail and Online Presence: The limited-edition bottles are strategically available in retail stores and online, reaching a broad audience and making the Tempranillo Art Series accessible to consumers around the world.
9. Cross-Industry Collaboration: Campo Viejo may collaborate with artists, curators, or art institutions to infuse authenticity and expertise into the campaign, creating a synergy between the worlds of wine and art.