Campo Viejo - Live Uncorked
Targeting - Individuals who appreciate quality wine and are drawn to a lifestyle that values spontaneity, shared moments, and the simple pleasures of life.
Core Theme of the Campaign -
An intriguing aspect is the campaign's fusion of wine appreciation with a philosophy of living authentically, creating a unique space where the joy of spontaneity meets the pleasure of wine.
About the
Campaign -
Campo Viejo's "Live Uncorked" campaign is a celebration of spontaneity, joy, and the vibrant spirit of living in the moment, inviting wine lovers to savor life's rich experiences.
Formula applied by the Campaign to elicit customer action -
The campaign's spotlight is on embracing the unscripted moments and encouraging individuals to uncork the extraordinary in everyday life, with Campo Viejo wines as the perfect companion.
Business Title
A Look at
the Campaign
1. Philosophy of Living Uncorked: "Live Uncorked" is more than a campaign; it's a philosophy. Campo Viejo encourages individuals to embrace the unexpected, celebrate the present, and savor life's beautiful, unscripted moments.
2. Vibrant and Spontaneous Imagery: The campaign is characterized by vibrant visuals and spontaneous imagery, capturing the essence of joyous, unscripted experiences that unfold when Campo Viejo wines are part of the occasion.
3. Wine as a Catalyst: Campo Viejo positions its wines as more than just beverages—they are catalysts for creating memorable, unplanned moments, fostering a connection between the wine and the celebration of life.
4. Digital and Social Engagement: Leveraging digital platforms and social media, the campaign encourages active participation, inviting consumers to share their own "Live Uncorked" moments and stories, creating a community around the brand.
5. Thematic Events and Partnerships: Campo Viejo may organize thematic events and collaborations that align with the "Live Uncorked" spirit, creating experiences where individuals can indulge in the joy of spontaneity.
6. Authentic Storytelling: The campaign employs authentic storytelling, featuring real-life moments and experiences that resonate with the brand's ethos, forging a genuine connection with consumers.
7. Limited Editions and Collectibles: To enhance the campaign's appeal, Campo Viejo might introduce limited-edition releases or collectibles, creating a sense of exclusivity and excitement around the "Live Uncorked" concept.
8. Community Building: Beyond individual experiences, the campaign fosters a sense of community among Campo Viejo enthusiasts, connecting people who share a passion for living life to the fullest.
9. Accessibility and Inclusivity: "Live Uncorked" emphasizes that the joy of spontaneous moments and quality wine should be accessible to all, fostering an inclusive approach that resonates with a diverse audience.
10. Sustainability Angle: Campo Viejo may incorporate a sustainability angle, aligning with the idea that living uncorked includes a commitment to environmental responsibility, creating a more holistic brand experience.