Cadbury - Worldwide Hide
Targeting - Individuals of all ages who enjoy Easter traditions and are tech-savvy. Families, friends, and digital enthusiasts are encouraged to participate in this virtual egg hunt, making it an inclusive experience.
Core Theme of the Campaign -
The campaign's interesting take lies in merging the nostalgia of Easter egg hunts with cutting-edge technology. By leveraging Google Street View, Cadbury transforms a classic activity into a global, digital experience, enhancing engagement and inclusivity
About the
Campaign -
Cadbury's "Worldwide Hide" campaign is a digital Easter egg hunt that invites participants to hide digital purple eggs worldwide using Google Street View. The campaign combines technology and tradition to create a virtual Easter egg hiding experience.
Formula applied by the Campaign to elicit customer action -
The standout feature is the integration of Google Street View, enabling participants to hide digital eggs anywhere globally. This innovative approach modernizes the traditional Easter egg hunt, fostering a sense of togetherness in a digital space.
Business Title
A Look at
the Campaign
- "Worldwide Hide" is Cadbury's digital Easter egg hunt campaign.
- Participants use Google Street View to hide digital purple eggs globally.
- The campaign merges technology with the traditional concept of Easter egg hunts.
- It encourages a sense of togetherness and engagement in a digital space.
- The target audience spans all age groups, embracing Easter enthusiasts.
- The virtual egg hunt is designed to be inclusive and accessible to a global audience.
- Cadbury's innovative approach transforms a classic activity into a modern, interactive experience.
- "Worldwide Hide" exemplifies how brands can adapt traditional festivities to the digital age.