Cadbury - Tastes Like This Feels Campaign
Targeting - Wide audience, especially chocolate lovers who appreciate the joy and emotional connection that comes with indulging in a Cadbury chocolate bar.
Core Theme of the Campaign -
Cadbury goes beyond traditional marketing by focusing on the emotional and sensory aspects of enjoying chocolate, making it a campaign that resonates with consumers on a deeper level.
About the
Campaign -
Cadbury's "Tastes Like This Feels" campaign is a sensory delight that aims to capture the euphoria of consuming Cadbury chocolate through a multisensory experience.
Formula applied by the Campaign to elicit customer action -
The emphasis on translating the delightful taste of Cadbury chocolate into a visceral feeling, creating a unique and memorable connection between taste and emotion.
Business Title
A Look at
the Campaign
1. Immersive Experience: Cadbury aims to create an immersive experience by intertwining the senses of taste, touch, and emotion.
2. Multisensory Elements: The campaign utilizes various sensory stimuli, such as visually appealing ads and evocative descriptions, to convey the unique feeling of savoring Cadbury chocolate.
3. Emotional Connection: By focusing on the emotional response to the chocolate, the campaign aims to establish a lasting connection between consumers and the brand.
4. Creative Marketing: Cadbury employs creative marketing techniques, leveraging both traditional and digital platforms, to maximize the campaign's reach.
5. Storytelling Approach: The campaign adopts a storytelling approach, narrating the experience of enjoying Cadbury in a way that captivates and engages the audience.
6. Social Media Integration: Cadbury encourages user participation through social media, creating a community of chocolate enthusiasts sharing their own experiences.
7. Limited Edition Offerings: The campaign introduce limited edition products or packaging, adding an element of exclusivity and urgency.
8. Brand Reinforcement: "Tastes Like This Feels" serves as a powerful tool for reinforcing Cadbury's brand image as a provider of not just chocolate but a delightful experience.