Burberry - Night creatures campaign
Targeting - Fashion enthusiasts, Burberry's existing customer base, and those captivated by the blend of fashion and cinematic storytelling. It appeals to Individuals with an appreciation for artful and immersive brand experiences.
Core Theme of the Campaign -
An intriguing aspect is the use of a nocturnal setting to showcase Burberry's fashion, creating an otherworldly ambiance. The campaign unfolds like a captivating story, engaging viewers beyond traditional fashion presentations.
About the
Campaign -
Burberry's "Night Creatures" campaign is a visually stunning exploration of the unknown, presented as a fashion film. It delves into the mystical world of night creatures, blending fashion and cinematic artistry.
Formula applied by the Campaign to elicit customer action -
The nocturnal ballet, where models adorned in Burberry's creations move through the night, creating an enchanting visual spectacle. The focus is on the intersection of fashion and cinematic narrative.
Business Title
A Look at
the Campaign
- Cinematic Storytelling: Utilizes a narrative approach to present the fashion pieces.
- Nocturnal Aesthetics: Showcases fashion in a mystical, night-time setting.
- Fashion Film: Transcends typical fashion campaigns by adopting a filmic approach.
- Enchanting Visuals: Creates a visual spectacle with models moving through the night.
- Artistic Expression: Blends fashion and artistry for a unique brand presentation.
- Mystical Atmosphere: Evokes a sense of mystery and allure.
- Brand Immersion: Invites viewers to immerse themselves in the world of "Night Creatures."
- Elevated Fashion Experience: Moves beyond traditional campaigns, offering a more elevated and immersive fashion experience.