British Gas - Perform Better with Half Price Electricity Campaign
Targeting - Smart meter users, emphasizing those who are keen on managing their energy consumption effectively. The campaign aims to engage customers interested in both saving on electricity costs and contributing to environmental sustainability.
Core Theme of the Campaign -
The campaign introduces a novel approach to encouraging energy-conscious behavior by offering reduced rates on a specific day. It promotes both cost savings for customers and a more sustainable use of energy.
About the
Campaign -
British Gas's campaign offers a unique initiative called "Perform Better with Half Price Electricity," allowing selected smart meter customers to benefit from discounted electricity rates every Sunday.
Formula applied by the Campaign to elicit customer action -
The primary focus is on providing eligible customers with the opportunity to enjoy electricity at half the usual price on Sundays, creating an incentive for energy-efficient usage.
Business Title
A Look at
the Campaign
- "Perform Better with Half Price Electricity" is an initiative by British Gas, extending discounted electricity rates to eligible smart meter customers.
- The campaign aligns with a broader goal of promoting energy efficiency and sustainability.
- Smart meter users can avail themselves of half-price electricity every Sunday as part of British Gas's "PeakSave" scheme.
- The initiative is an innovative way to encourage users to perform energy-efficient activities and chores on designated days.
- British Gas's campaign underscores the importance of creating awareness about responsible energy consumption.
- The offering is part of a limited-time promotion, showcasing British Gas's commitment to customer benefits.
- The campaign has garnered attention for its unique approach, combining cost savings with environmental consciousness.
- By focusing on a specific day for discounted rates, British Gas aims to influence positive energy usage habits among consumers.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
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Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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