Bjork - SquareSpace Campaign
Targeting - Artists, creatives, and Individuals interested in website design. By featuring an iconic artist like Björk, SquareSpace aimed to attract those looking to express their creativity online.
Core Theme of the Campaign -
The campaign's uniqueness lies in blending artistic expression with website design. It revealed the communal and creative aspects of Björk's work, emphasizing the collaborative nature of creativity.
About the
Campaign -
Björk collaborated with SquareSpace for the "Icons" campaign, where SquareSpace unveiled a limited edition website template inspired by the artist's creativity. The campaign aimed to showcase the intersection of art and technology.
Formula applied by the Campaign to elicit customer action -
The highlight was the launch of a SquareSpace template inspired by Björk's artistic process. The campaign featured a short film starring Björk, providing insights into her creative journey and how it influenced the collaboration.
Business Title
A Look at
the Campaign
- SquareSpace collaborated with Björk for the "Icons" campaign, launching a website template inspired by her artistic journey.
- The campaign included a short film featuring Björk, sharing insights into her creative process and the elements that fueled the collaboration.
- A limited edition "Squarespace Icons" template was unveiled, reflecting the intersection of art and technology.
- The partnership aimed to showcase the communal side of creativity, emphasizing the collaborative spirit in Björk's work.
- The campaign highlighted the role of technology, particularly website design, in amplifying and sharing artistic expressions.
- Björk's involvement added a unique and influential touch to the SquareSpace platform.
- The target audience comprised artists, creatives, and individuals interested in crafting visually appealing and artistically expressive websites.
- Overall, the campaign celebrated the convergence of artistic innovation and digital design.