BBC - ThisisourBBC Campaign
Targeting - Individuals from various demographics, cultures, and interests. The campaign aims to resonate with the entire spectrum of BBC viewers, emphasizing that the BBC is a unifying force for all.
Core Theme of the Campaign -
The emphasis on trust. The BBC Creative film seeks to demonstrate how the BBC earns people's trust by being a reflection of diverse communities and a platform that represents the collective identity of its viewers.
About the
Campaign -
The ThisisourBBC campaign is a brand film created by BBC Creative, aiming to reaffirm the significance and inclusivity of the BBC. Against a backdrop of scrutiny, the campaign emphasizes that the BBC belongs to everyone, reflecting the diversity and values of its audience.
Formula applied by the Campaign to elicit customer action -
The campaign's highlight is its star-studded cast, including notable figures like Idris Elba, Sir David Attenborough, Jodie Comer, and Dizzee Rascal. This ensemble of personalities reinforces the idea that the BBC is a shared space for people from all walks of life.
Business Title
A Look at
the Campaign
- Inclusivity: Stresses the BBC's role as an inclusive platform for people of all backgrounds.
- Star Power: Features a star-studded cast to symbolize the diversity of the BBC's audience.
- Trust Building: Focuses on earning and maintaining trust through authenticity and representation.
- Shared Identity: Positions the BBC as a collective identity that represents the values of its viewers.
- Community Reflection: Highlights that the BBC reflects the communities it serves.
- Cultural Diversity: Celebrates cultural diversity through the inclusion of various influential figures.
- Audience Unity: Aims to unify the diverse audience under the common identity of the BBC.
- Message Reinforcement: Reinforces the message that the BBC is a collective ownership, emphasizing the "our" in ThisisourBBC.
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BRAND
COLOSSAL
An exhaustive analysis we have garnered elucidating the following 3 studies -
A. The comprehensive breakdown & precise elements that led to the campaign’s success
B. Intricate details behind the campaign to ensure you don't miss any valuable insights we've uncovered
C. Components required to execute a similar campaign or a campaign of equivalent magnitude at your scale
This shall be alongside an extensive compendium of these insights for more than 1600 additional successful campaigns.
Products
Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Plans
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
Pitch
Perusals
Products