Baker McKenzie - The New Lawyers
Targeting - Businesses, clients, and the general public, aiming to reshape perceptions of legal professionals in the modern world.
Core Theme of the Campaign -
The use of online platforms, like Bumble London, to promote the campaign, showcasing a modern and unconventional approach to legal advertising.
About the
Campaign -
Baker McKenzie's "The New Lawyers" campaign, created by HIRE, celebrates the UK's largest law firm with a focus on its fresh and dynamic approach to legal practice.
Formula applied by the Campaign to elicit customer action -
The campaign highlights Baker McKenzie's innovative and forward-thinking legal services, positioning the firm as a leader in the legal industry.
Business Title
A Look at
the Campaign
1. Innovation Emphasis: The campaign focuses on Baker McKenzie's commitment to innovation in the legal field.
2. Dynamic Legal Practice: It highlights the firm's dynamic and modern approach to legal services.
3. Online Promotion: Innovative use of online platforms, including Bumble London, for campaign promotion.
4. Celebrating Leadership: Positioning Baker McKenzie as the largest law firm in the UK.
5. HIRE Collaboration: The campaign is created in collaboration with HIRE, adding a creative touch.
6. Industry Recognition: Featured in The Lawyer, gaining visibility within legal and business media.
7. Strategic Timing: Launched in 2023, ensuring relevance in the current legal landscape.
8. Client and Talent Attraction: Targeting both potential clients and new legal talent.