Aveda - Know What We're Made Of
Targeting - Consumers who prioritize eco-friendly and sustainable beauty products, appealing to those seeking transparency in ingredient sourcing and manufacturing processes.
Core Theme of the Campaign -
Aveda goes beyond promoting products; it educates consumers about the origins of their beauty items, creating an informed and environmentally conscious customer base.
About the
Campaign -
Aveda's "Know What We're Made Of" campaign is a transparent and eco-conscious initiative by the beauty brand to showcase their commitment to sustainable and natural ingredients in their products.
Formula applied by the Campaign to elicit customer action -
The campaign puts a spotlight on Aveda's use of botanical ingredients, emphasizing transparency in sourcing and manufacturing processes, fostering a connection between consumers and the brand's values.
Business Title
A Look at
the Campaign
1. Aveda emphasizes its commitment to environmental responsibility by showcasing the use of natural ingredients derived from plant sources in its beauty products.
2. The campaign communicates the brand's dedication to cruelty-free and eco-friendly practices, aligning with the values of socially and environmentally conscious consumers.
3. Aveda leverages storytelling to share the journey of ingredients, creating a narrative that connects consumers emotionally to the products they use.
4. The brand highlights its efforts towards reducing carbon footprint, waste, and water usage throughout the production process.
5. "Know What We're Made Of" is not just a marketing slogan; it reflects Aveda's mission to redefine beauty standards by promoting sustainable and ethical practices.
6. Aveda engages consumers through various channels, including social media and in-store experiences, to educate them about the importance of conscious beauty choices.
7. The campaign encourages a shift towards mindful consumerism by showcasing the positive impact individuals can make through their beauty product choices.
8. Aveda establishes itself as a leader in the beauty industry, setting an example for others to follow in terms of sustainability and transparency.