Audible - Whatever life throws at you campaign
Targeting - Individuals who enjoy audiobooks and seek entertainment that brings laughter and positivity. Audible aims to resonate with those who appreciate the role of humor in overcoming life's hurdles.
Core Theme of the Campaign -
The campaign takes a light-hearted and relatable approach, using humor as a central theme. It cleverly associates Audible with not just providing content but being a companion that adds joy and laughter to everyday life.
About the
Campaign -
Audible's "Whatever Life Throws at You" campaign features a woman facing a series of comical misfortunes, such as a broken-down car, all while listening to Audible content. The campaign emphasizes the power of humor and audiobooks to navigate life's challenges.
Formula applied by the Campaign to elicit customer action -
The humorous approach to adversity, showcasing how Audible can be a source of laughter and entertainment even in challenging situations. The woman's resilience and laughter in the face of difficulties stand out.
Business Title
A Look at
the Campaign
- Comedic Storyline: Follows a woman's amusing journey through a series of unfortunate events.
- Audible as a Companion: Positions Audible as a companion that adds humor to life's challenges.
- Resilience and Laughter: Highlights the character's resilience and ability to find humor amid difficulties.
- Entertainment in Adversity: Shows how audiobooks can provide entertainment in unexpected moments.
- Positive Brand Association: Associates Audible with positivity and laughter in daily life.
- Everyday Use: Demonstrates Audible as a part of everyday routines, even in chaotic situations.
- Emotional Connection: Aims to create an emotional connection through humor and relatability.
- Promotion of Audiobooks: Promotes the idea that audiobooks can be a source of joy and amusement.