ASUS - In Search of Incredible (2014)
Targeting - Tech enthusiasts, gamers, and professionals who seek cutting-edge technology and extraordinary features in their devices.
Core Theme of the Campaign -
ASUS took a storytelling approach, weaving narratives around technological breakthroughs, creating an emotional connection with the audience by portraying the brand as a relentless explorer in the realm of possibilities.
About the
Campaign -
ASUS's "In Search of Incredible" campaign, launched in 2014, aimed to showcase the brand's commitment to innovation and excellence in technology.
Formula applied by the Campaign to elicit customer action -
ASUS's pursuit of extraordinary innovation, pushing the boundaries of technology to deliver products that redefine user experiences.
Business Title
A Look at
the Campaign
1. ASUS positioned itself as a brand in constant pursuit of the extraordinary, encapsulated in the tagline "In Search of Incredible."
2. The campaign showcased ASUS's diverse product range, including laptops, desktops, and gaming devices, each highlighting innovative features and exceptional performance.
3. Through visually stunning and emotionally resonant storytelling, ASUS emphasized the human aspect of technology, making it relatable to users.
3. Key focus areas included advancements in design, performance, and user interface, portraying ASUS as an industry leader in these aspects.
4. The campaign leveraged digital platforms, engaging users through social media and interactive online experiences.
5. ASUS collaborated with influencers and industry experts to amplify the campaign's reach and credibility.
6. The use of cutting-edge visuals and immersive storytelling set the campaign apart in the competitive tech market.
7. "In Search of Incredible" positioned ASUS not just as a tech manufacturer but as a company dedicated to enhancing people's lives through groundbreaking technology.