Assassin's Creed (Ubisoft) - This is Your Creed Campaign
Targeting - Passionate Assassin's Creed gaming community, encouraging them to share their preferences and be actively involved in shaping the future of the franchise.
Core Theme of the Campaign -
Ubisoft's unique approach to allowing fans to customize their own Assassin's Creed-themed apparel using the Ubisoft Battery Saver App adds an interactive and personalized dimension to the campaign.
About the
Campaign -
Assassin's Creed "This is Your Creed" is a campaign by Ubisoft that engages fans to share their desires for the iconic game series, emphasizing open-world exploration and captivating narratives.
Formula applied by the Campaign to elicit customer action -
The campaign stands out by directly involving the gaming community, asking them what they want from the series, fostering a sense of player agency and contribution.
Business Title
A Look at
the Campaign
1. Digital Engagement: Leveraging online platforms to interact with the gaming community and convey the spirit of Assassin's Creed.
2. Community Involvement: Encouraging active participation from players, making them feel a part of the Assassin's Creed universe.
3. Immersive Digital Experience: Potentially offering an immersive digital experience to enhance the connection between the campaign and the gaming audience.
4. Storytelling Emphasis: Highlighting the importance of individual stories within the overarching narrative of Assassin's Creed.
5. Historical Settings: Embracing historical settings, a hallmark of the Assassin's Creed series, to transport players to different eras and cultures.
6. Player Feedback Integration: Potentially incorporating player feedback to shape future developments within the Assassin's Creed franchise.
7. Exploration Theme: Emphasizing open-world exploration, a characteristic feature of the Assassin's Creed gaming experience.
8. Campaign Recognition: Recognition on platforms such as Adsoftheworld, indicating the campaign's visibility and impact.