Assassin's Creed (Ubisoft) - Live by the Creed
Targeting - Loyal fans of the Assassin's Creed series, as well as newcomers intrigued by the prospect of merging gaming narratives with real-world experiences.
Core Theme of the Campaign -
"Live by the Creed" goes beyond traditional advertising by blending gaming elements with reality, creating an engaging crossover where players don't just play the game; they live it.
About the
Campaign -
The "Live by the Creed" campaign by Ubisoft for Assassin's Creed is an immersive and interactive marketing initiative that invites fans to embody the ethos of the iconic Assassin's Creed series.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature is the integration of real-world challenges and puzzles that mirror the stealth and strategy elements of the game, allowing participants to experience the Assassin's Creed universe in their own lives.
Business Title
A Look at
the Campaign
1. Immersive Challenges: Participants engage in real-world challenges inspired by Assassin's Creed, solving puzzles and completing tasks that mirror the game's themes.
2. Augmented Reality Integration: The campaign utilizes augmented reality (AR) technology, allowing players to experience the Assassin's Creed world through their smartphones, blurring the lines between the game and reality.
3. Weekly Missions: A series of weekly missions are unveiled, each tying into a different aspect of the Assassin's Creed universe, ensuring sustained player engagement over the course of the campaign.
4. Narrative Unfolding: The challenges and missions are not just standalone experiences; they contribute to an overarching narrative that evolves as players progress, creating a dynamic and evolving storyline.
5. Community Collaboration: Participants are encouraged to collaborate and share their experiences on social media platforms, fostering a sense of community and camaraderie among fans.
6. Exclusive Rewards: Successful completion of challenges unlocks exclusive in-game rewards, creating a tangible link between the real-world activities and the digital Assassin's Creed universe.
7. Live Events: Periodic live events, both online and in selected physical locations, bring participants together for special challenges, Q&A sessions with developers, and exclusive sneak peeks into upcoming Assassin's Creed content.
8. Interactive Storytelling: The campaign employs interactive storytelling techniques, allowing players to influence the direction of the narrative based on their choices and actions during the challenges.
9. Global Leaderboards: Participants can track their progress on global leaderboards, adding a competitive edge to the campaign and encouraging friendly competition among the Assassin's Creed community.
10. Legacy Beyond the Campaign: "Live by the Creed" isn't just a marketing campaign; it leaves a lasting impact by introducing new players to the Assassin's Creed world and strengthening the bond with existing fans, creating a legacy that extends beyond the campaign period.