Asahi - Beyond expected campaign
Targeting - Individuals who seek excitement, adventure, and a departure from the ordinary. It appeals to those with an adventurous spirit, encouraging them to embrace the unexpected in both life and beverage choices
Core Theme of the Campaign -
The campaign's focus on a sensory journey, appealing not just to the visual but also engaging other senses. It creates a unique and immersive experience for consumers, making the brand more than a product—it's an adventure.
About the
Campaign -
Asahi's "Beyond Expected" campaign is a global initiative inviting consumers to go beyond the ordinary and explore new ideas and experiences. It's a celebration of breaking boundaries and embracing the unexpected.
Formula applied by the Campaign to elicit customer action -
The campaign's key highlight is a hero film that takes consumers on a sensory journey through the vibrant and unexpected world of modern Japan. It emphasizes exploration and encourages individuals to transcend their comfort zones.
Business Title
A Look at
the Campaign
- "Beyond Expected" is a global campaign by Asahi encouraging exploration.
- The hero film takes consumers on a sensory journey through modern Japan.
- The campaign celebrates breaking boundaries and embracing the unexpected.
- It positions Asahi as more than a beverage, offering a unique adventure.
- Appeals to individuals with an adventurous spirit and a desire for excitement.
- Immersive experiences are a key focus, engaging multiple senses.
- A departure from the ordinary, the campaign encourages a mindset shift.
- Overall, "Beyond Expected" is an invitation to elevate life experiences.