Arsenal - No More red
Targeting - Football fans, Arsenal supporters, and the broader community interested in social issues. By aligning with a significant sports team, the campaign aims to reach and engage them in conversations about HIV stigma.
Core Theme of the Campaign -
The campaign creatively uses the absence of red, a color synonymous with Arsenal, to draw attention to the cause of fighting HIV stigma. It leverages the emotional connection fans have with the team's colors to spark conversations and promote inclusivity.
About the
Campaign -
Arsenal's "No More Red" campaign is a bold initiative where the iconic red tones are purposefully absent from the team's strip during specific matches. The campaign symbolizes the club's commitment to eradicating HIV stigma and discrimination.
Formula applied by the Campaign to elicit customer action -
The notable feature is the absence of the traditional red color in Arsenal's kit during designated matches. This deliberate departure from the team's iconic red strip serves as a powerful visual statement to raise awareness about the broader social issue of HIV stigma.
Business Title
A Look at
the Campaign
- Visual Impact: The campaign relies on the visual impact of Arsenal playing without their traditional red colors to convey a powerful message.
- HIV Awareness: The main goal is to raise awareness about HIV stigma and discrimination in a unique and attention-grabbing way.
- Fan Engagement: Engages Arsenal fans and the football community in discussions around social issues.
- Symbolic Gesture: The absence of red becomes a symbolic gesture, challenging norms and prompting reflection on societal attitudes towards HIV.
- Community Involvement: Involves the football community in broader social causes, fostering a sense of responsibility beyond the sport.
- Media Coverage: Generates media coverage and social media discussions, amplifying the campaign's impact.
- Partnership with Adidas: Collaboration with Adidas emphasizes the campaign's significance and extends its reach through sports apparel.
- Long-Term Commitment: Demonstrates Arsenal's commitment to being a force for positive change beyond the football pitch.
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Brand Archetype serves as the North Star that guides the brand's Strategic Decisions, Messaging, and Visual Identity. It helps to define the brand's Personality, Voice, and Positioning in the market. For instance, a brand with the archetype of a "Hero" may exude confidence, bravery, and a sense of purpose, while a brand with the archetype of a "Lover" may evoke passion, intimacy, and sensuality. By understanding the Brand Archetype, your brand crafts a consistent brand narrative that resonates w
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
Brand Vibe adds a layer of emotional depth to the brand by shaping how the brand wants its audience to feel. It goes beyond the rational aspects of the product or service and taps into the Emotions, Appeal, and Aspirations of the target audience. A brand with a vibrant and energetic vibe like "Sparkly" may appeal to a youthful, eventful, and adventurous mood of the audience, while a brand with a calming and serene vibe like "Cozy" may attract audience when craving for respite, mindfulness and se
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AN EXCLUSIVE PORTAL OF INSIGHTS OF MORE THAN 750 SUCCESSFUL COMPANIES' - BUSINESS OPERATING MODELS, BRAND STRATEGIES, REVENUE MODELS, GROWTH CAMPAIGNS THAT MAJORLY CONTRIBUTED TO THE BRAND'S POPULARITY, MARKETING PLAN & CORRESPONDING BRAND ARCHETYPE AND BRAND VIBE & METHODS OF INCORPORATING IT'S ATTRIBUTES IN THEIR PRODUCT & BRANDING
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BRAND COLOSSAL IS AN EXTENSIVE COLLECTION FEATURING OVER 600 TRANSFORMATIVE BRAND CAMPAIGNS EXECUTED BY SOME OF THE MOST RENOWNED BRANDS. THESE CAMPAIGNS HAVE NOT ONLY SIGNIFICANTLY ELEVATED THE POPULARITY AND RECOGNITION OF THE BRANDS BUT HAVE ALSO CONTRIBUTED TO THEIR INITIAL SUCCESSES.
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