Apple - Share the joy campaign
Targeting - Individuals looking for heartwarming and emotionally resonant content during the holiday season. It specifically appeals to those interested in the intersection of technology and human connections.
Core Theme of the Campaign -
The campaign takes a modern and heartwarming approach, infusing the spirit of the holiday season with technology. The storytelling element, inspired by a classic tale, adds a unique and emotional touch to the promotion of Apple's AirPods.
About the
Campaign -
Apple's "Share the Joy" holiday campaign for 2022 revolves around the theme of spreading joy through the use of AirPods. The campaign emphasizes the ability to share audio experiences using AirPods.
Formula applied by the Campaign to elicit customer action -
The highlight is a nearly four-minute film that combines live action and storytelling. The narrative is inspired by "A Christmas Carol" and follows a woman who gains a new perspective on joy and connection, facilitated by the use of AirPods.
Business Title
A Look at
the Campaign
- Film Narrative: The campaign's centerpiece is a narrative-driven film inspired by "A Christmas Carol."
- Connection Theme: Emphasizes the theme of connection and spreading joy through the use of AirPods.
- AirPods Pro Focus: The campaign is centered around AirPods Pro and Audio Sharing features.
- Agency Collaboration: Created in collaboration with TBWA\Media Arts Lab, the campaign showcases creative storytelling.
- Positive Reception: The campaign has received positive feedback for its emotional storytelling and the connection it establishes with the audience.