Apple - Mission: Impossible - Ghost Protocol
Targeting - A broad audience, leveraging the popularity of the Mission: Impossible series to reach both Apple enthusiasts and fans of the action genre
Core Theme of the Campaign -
Apple's strategic partnership with the action-packed Mission: Impossible franchise demonstrated its commitment to integrating its brand with blockbuster entertainment, creating a buzz around the movie release and the Apple ecosystem
About the
Campaign -
Apple launched a massive $15 million promotional tie-in for the Mission: Impossible - Ghost Protocol movie, starring Tom Cruise, in April 2023
Formula applied by the Campaign to elicit customer action -
The campaign's highlight was the significant investment of $15 million by Apple to promote the Mission: Impossible movie, showcasing a strong collaboration between technology and entertainment industries
Business Title
A Look at
the Campaign
1. Apple invested a substantial $15 million in a promotional tie-in for Mission: Impossible - Ghost Protocol.
2. The collaboration emphasized the intersection of technology and entertainment industries.
3 Tom Cruise's star power and the Mission: Impossible franchise were leveraged to create a powerful marketing synergy.
4. The campaign aimed to enhance the movie's visibility and drive interest in Apple products.
5. This strategic move showcased Apple's dedication to aligning its brand with high-profile entertainment ventures.
6. The promotional tie-in likely included exclusive content, advertisements, and possibly special offers on Apple products.
7. By associating with a blockbuster film, Apple sought to reinforce its brand image as innovative and trendsetting.
8. The campaign's success was measured not only in monetary terms but also in the cultural impact and increased brand recognition.