Amazon Prime - It's on Prime Campaign
The target audience includes a broad demographic, primarily people between 18 and 45 years old, who enjoy entertainment and online shopping. The campaign resonates with individuals looking for a convenient, all-in-one service.
Core Theme of the Campaign -
One unique aspect is the emphasis on showcasing Amazon Prime as not just a service, but a lifestyle upgrade. It combines shopping and entertainment, turning ordinary experiences into something "too much" or overly satisfying, creating an emotional appeal.
About the
Campaign -
The "It’s on Prime" campaign focuses on the wide variety of benefits Amazon Prime offers, including shopping, streaming, and fast delivery. It emphasizes the joy of discovery and highlights how Prime membership brings value to customers' everyday lives.
Formula applied by the Campaign to elicit customer action -
The campaign revolves around relatable scenarios where Prime membership enhances convenience and entertainment, encouraging both new and existing customers to see Prime as a comprehensive solution for their lifestyle needs.
A Look at the Campaign
The campaign shows how Prime simplifies daily life through fast delivery and entertainment.
It appeals to both new and existing members, giving a sense of "discovering more."
The storytelling uses relatable everyday moments enhanced by Prime.
The visuals emphasize enjoyment, making it aspirational.
It cleverly links Amazon’s streaming and shopping platforms into one offer.
The campaign builds a sense of urgency and FOMO, inviting people to experience the convenience.
It’s great at showing Prime membership as something essential for modern living.
The blend of humor and practicality resonates well with busy consumers.