1. Introduction: The Aflac Duck was introduced to Aflac's advertising in 2000 to help the company create a more memorable and engaging presence in the competitive insurance industry.

2. Concept: The concept behind the Aflac Duck is relatively straightforward. The duck serves as a visual and vocal representation of the company's name, "Aflac." The duck quacks the word "Aflac" in a distinctive voice, helping to reinforce the brand name and make it memorable to consumers.

3. Commercials: The Aflac Duck appears in a series of television commercials and advertisements, often in humorous or unexpected situations. These commercials aim to convey Aflac's commitment to providing supplemental insurance solutions while using humor to capture viewers' attention.

4. Voice and Personality: The duck's unique quack and pronunciation of "Aflac" are central to the mascot's appeal. The voice of the duck has become instantly recognizable and is a key element of the campaign's success. The duck is depicted as caring and empathetic, highlighting Aflac's dedication to providing support to policyholders during difficult times.

5. Cultural Impact: The Aflac Duck has had a significant cultural impact and has been featured in various media, including appearances on talk shows, in movies, and at sporting events. It has also become a popular Halloween costume choice.

6. Philanthropy: Aflac has used the popularity of the Aflac Duck to promote philanthropic efforts, including supporting children's hospitals and cancer research.

7. Awards: Aflac's advertising featuring the duck has won numerous awards for its creativity and effectiveness in brand promotion.