Aerie - AerieReal
Targeting - A diverse audience, primarily focusing on individuals who appreciate and value real beauty, body confidence, and inclusivity.
Core Theme of the Campaign -
Aerie goes beyond showcasing models by celebrating the voices and stories of its community, emphasizing the power of positivity and authenticity.
About the
Campaign -
The AerieReal Campaign by Aerie is a groundbreaking initiative that challenges conventional beauty standards by featuring unretouched images of models, promoting body positivity and authenticity.
Formula applied by the Campaign to elicit customer action -
The campaign's key focus is on real beauty and self-love, encouraging individuals to embrace their natural selves and fostering a sense of empowerment.
Business Title
A Look at
the Campaign
1. Aerie's journey began in 2014, banning photoshop and promoting real beauty.
2. Aerie launched the AerieReal Campaign eight years ago, featuring unretouched photos of models to celebrate natural beauty.
3. The initiative sparked conversations by challenging traditional beauty standards, encouraging customers to love their authentic selves.
3. In 2021, Aerie introduced the AerieREAL Voices Campaign, putting real voices and stories at the forefront, promoting power and positivity within the community.
4. The campaign emphasizes community engagement, becoming a magnet for models and individuals who appreciate authenticity.
5. Aerie's journey with AerieREAL culminated in reaching $1 billion, showcasing the power of positivity and self-love.
6. The AerieREAL Foundation, launched in 2022, further solidifies Aerie's dedication to women's body confidence.
7. Aerie's campaign creates a space where people recognize themselves, fostering inclusivity and self-love.
8. The power of the AerieREAL campaign lies in its continuous celebration of diversity and authenticity, inspiring a positive shift in beauty standards.