1-800-Flowers.com - Share Your Love Story
Targeting - Individuals seeking meaningful connections and those interested in heartfelt love stories.
Core Theme of the Campaign -
Beyond traditional marketing, the campaign leverages real-life narratives, adding authenticity and relatability to the brand's image.
About the
Campaign -
1-800-Flowers.com's "Share Your Love Story" campaign is a heartwarming initiative where real-life couples share their love stories to inspire others.
Formula applied by the Campaign to elicit customer action -
The campaign's standout feature is digital videos showcasing genuine love stories, creating an emotional connection with the audience.
Business Title
A Look at
the Campaign
1. Real Couples: Genuine love stories shared through digital videos featuring real couples.
2. Emotional Connection: Focus on creating emotional bonds with the audience through relatable narratives.
3. Inspiring Others: Encourages viewers to share their love stories, fostering a sense of community.
4. Unique Floral Arrangements: Complemented by a range of flowers and gifts to enhance the romantic experience.
5. Curated Product Expansion: Introduction of new products to add variety and options for expressing love.
6. Meaningful Relationships: The campaign emphasizes building meaningful connections, aligning with the brand's ethos.
7. Digital Presence: Utilizes digital platforms for sharing stories, extending the campaign's reach.
8. America Online Collaboration: Historical context of the brand's successful partnership with America Online, establishing exclusive floral product marketing.
9. Television Commercials: The campaign extends its reach through TV commercials featuring songs, characters, and celebrities.
10. Inclusivity: Encourages the audience to participate, making the campaign a collective celebration of love.