AbbVie - Hepatitis C Awareness Campaign
Targeting - Individuals at risk of Hepatitis C, encouraging testing and awareness among those susceptible to the virus.
Core Theme of the Campaign -
AbbVie incorporates real-life stories of individuals who have overcome Hepatitis C, providing a human touch to the campaign and inspiring hope.
About the
Campaign -
AbbVie's Hepatitis C Awareness Campaign aims to educate and raise awareness about Hepatitis C, emphasizing prevention, testing, and treatment options for the virus.
Formula applied by the Campaign to elicit customer action -
Emphasizes the importance of early detection and treatment, promoting a proactive approach to managing Hepatitis C for better outcomes.
Business Title
A Look at
the Campaign
1. The campaign utilizes multimedia channels, including digital videos and real-life testimonials.
2. AbbVie collaborates with healthcare professionals to disseminate accurate information about Hepatitis C.
3. Interactive elements, such as online quizzes, enhance engagement and knowledge retention.
4. Educational resources, including brochures and online materials, provide in-depth information about Hepatitis C.
5. Social media platforms are leveraged to create a community and share success stories.
6. The campaign underscores the role of testing in preventing Hepatitis C transmission.
7. Partnerships with advocacy groups amplify the reach and impact of the awareness initiative.
8. Regular updates and testimonials keep the campaign dynamic and relevant.